About Us

Purple Iris Media is a content writing company that is focussed on content strategy and content development services. Organisations across industries in India have made us their partner to help develop and roll out content plans to meet their marketing and communications goals.

Our sister concern, Purple Iris Communications, is a Singapore-based company that offers the full range of content services to South-East Asian businesses.

For the past 10 years, Purple Iris Media has worked with organisations in enterprise technology, business process management, project management, electronics/semiconductors, healthcare, manufacturing, automotive, travel and leisure, banking and financial services, and more.

We have enabled business owners and marketers to create content that establishes and amplifies a company’s voice, inspires and provokes thought, and spurs action.

One of our areas of specialisation is CEO thought leadership that includes media opinion pieces, social media posts and speeches. Purple Iris Media bolsters a company’s digital marketing efforts by creating web content that promotes user engagement and enhances online visibility. We take forward our clients’ customer, partner and employee engagement initiatives through carefully crafted newsletters and mailers. We provide fuel to a company’s marketing collateral engine by writing impactful case studies, whitepapers and brochures.

About The Founder

A deep love for writing and current affairs spurred Panchalee’s interest in journalism 25 years ago. Twelve years later she took that passion and carefully cultivated editorial skills to the corporate world as a content specialist.

She founded Purple Iris Media in India in 2010 and Purple Iris Communications in Singapore in 2018.

Panchalee’s mission is to make B2B communications meaningful and outcome-driven.

She works with business owners and marketing and communications teams to turn around business communication with sharp, effective and persuasive writing.

Before moving to content services, Panchalee was a journalist for The Times of India in New Delhi and Bangalore for over 12 years. She also contributed to The Straits Times in Singapore for around three years.

In her free time, she loves to read, run and do yoga.